This very interesting study released earlier this year: Yale's Six Americas Report. It's really worth a look over. . .
The scope of the report:
This report extends and updates an ongoing program of research analyzing Americans’ interpretations of and responses to climate change. The research segments the American public into six audiences that range along a spectrum of concern and issue engagement from the Alarmed, who are convinced of the reality and danger of climate change, and who are highly supportive of personal and political actions to mitigate the threat, to the Dismissive, who are equally convinced that climate change is not occurring and that no response should be made. The Six Americas are not very different demographically, but are dramatically different in their beliefs and actions, as well as their basic values and political orientations. The groups were first identified in a nationally representative survey conducted in the fall of 2008, and were re-assessed in January and June of 2010. The current report is the fourth in the series; in it we provide new insights into the informational needs of the six groups, their understanding of the health impacts of global warming, beliefs about current environmental impacts of global warming in the U.S., and support for local adaptation and mitigation policies.
The crux of the issue, as I see it:
Of the Six Americas, the Dismissive were the most likely to say they are well-informed about global warming, with 91% saying they were very or fairly well-informed. Among the Alarmed, 85% said they were very or fairly well-informed, followed by two-thirds of the Concerned the Doubtful. The Disengaged were most likely to say they were not well-informed, with only 2% saying they were very well-informed.
Take the time to work through it. Unless, of course, you're one of those who already knows everything there is to know about the issue. . .
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